Client testimonials are a great way to build trust with potential clients.
It is important for service-based businesses, as they need to convince clients that they will receive the quality of service they’ve been promised.
7 Ways to use client testimonials
1. Add client testimonials to your website
Adding client testimonials to your website can make a big difference to your online sales conversion rates. People like to buy from someone they believe is an expert in their niche. When a potential client visits your services page, they are in buyer decision mode. They are looking for proof that you have the experience to solve the problem they have. Think about adding your client testimonials to the home page, about page, landing pages and sales pages.
2. Create and highlight Instagram stories
If your clients will send emails or share posts on social media expressing how grateful they are, use this for content for sharing via your Instagram or Facebook stories. When you receive a lovely note from a past client take a screenshot of it. Share it to your social media story thanking your client for their feedback.
3. Design social media graphics
Create social media graphics to share client testimonials. Use a design software such as Canva to create a social media graphic that quotes your client. Keep it short, sharp, and succinct. You don’t want it to be too long for someone to read as they scroll through the feed. If your client is on social media, it’s also good to tag them in the post. This gives additional exposure to your client’s business, and also helps with your organic reach.
4. Write a case study
A case study shares educational information with potential clients, as well as to demonstrate the results you can achieve for them. Potential clients will discover the process that you followed with your client. It’s a chance for you to showcase the results and change that your client experienced by trusting you. You can put your case study on LinkedIn and on your website.
5. Record a video and share it on LinkedIn
If you run workshops or information sessions, then you have an opportunity to record client testimonials at the end of the sessions. Make sure that all your videos are no longer than 30 seconds. They should be sort and to the point.
6. Share client testimonials in your sales emails
Add your clients testimonial to your sales process. This will help your potential client to trust you, and it will highlight a range of benefits that they will receive by doing business with you.
7. Post a photo of a client and add a caption
Posting photos of a person (your client) is quite effective as it stands out well in the social media feed. Use the caption to describe your experience of working with them. You could also use the caption to quote their client testimonial and thank them for their fantastic feedback. Tagging them and their business will give exposure to your client’s business, and also helps with your organic reach.
Article by: Alison Kirk
