5 ways to nurture your leads and get more clients
If you have spent time in building your audience of potential clients, then you must have strategies in place to nurture your potential leads. If you don’t, then over time you’ll find your leads will ‘go cold’ and your marketing efforts will go to waste. When you have a lead nurturing strategy, you’ll also stay […]
Why is Branding Important?
So what is branding? And why is it so important for your business?When you think about your brand, you really want to think about your entire customer experience. Everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff.Your brand is the […]
How to market your business in Coronavirus recession
While the full impact of the COVID-19 virus outbreak is still unknown, we do know that small businesses will be marketing in an economic downturn. People and businesses are worried about their jobs and finances.Cities and countries are suddenly being locked down and isolated.A lot of businesses have been hit hard as their sales have […]
How to use client testimonials in your marketing
Client testimonials are a great way to build trust with potential clients. It is important for service-based businesses, as they need to convince clients that they will receive the quality of service they’ve been promised. 7 Ways to use client testimonials 1. Add client testimonials to your website Adding client testimonials to your website can […]
4 Steps for an effective marketing collaboration
A marketing collaboration is a great way to increase the visibility of your business. 1. Understand what you want to achieve from your marketing collaboration. Before you start approaching potential partners, it is important to understand exactly what you want to achieve. You may be seeking a partner who has a broader community or audience […]
Time-saving marketing tips
Time-saving marketing tips Time is precious when you are a business owner! You have clients to meet, projects to complete, staff to manage, finances to sort out and the list goes on and on. On top of that you need to market your business! There is a faster way to market your business. It will […]
Reach your target market
Researching your target market is the most important thing you can do for your business.You need to understand what their biggest pain points are.You need to understand what they need from you to help them with these pain points.And, you need to understand their position so that you can market appropriately to them. Here are some […]